We have released a new research report “Global Mobile TV Forecast to 2010” that expects the number of Mobile TV subscribers worldwide to rise at a CAGR of over 60% through 2010.
The services and viewing experience of Mobile TVis very different from that of traditional TV viewing as it enables users to watch their favorite programs while on the move. Apart from mobility, Mobile TV offers a number of services such as Video-on-Demand (VoD), live TV and traditional/linear programs. These benefits have propelled the adoption of Mobile TV around the globe. Also, the launch of various Mobile TV standards such as MediaFLO, DVB-H and DMB has further spurred growth in Mobile TV adoption.
According to the report, the marketplace for Mobile TV will vary from country to country and will be shared between TV services offered through cellular network (e.g. 3G) and broadcast methods (e.g. DVB-H).
Mobile TV over cellular network is expected to score immense growth, with nearly 155 Million subscribers worldwide by 2010. Subscribers will be concentrated in most of the developed and some developing countries. The number of TV broadcasting service users is projected to reach around 95 Million by 2010 on the back of growing availability of broadcast-enabled phones and increasing auction of Mobile TV standards.
Wide-scale adoption of Mobile TV will change the fortune of global mobile operators already burdened with expensive 3G licenses and reeling under the pressure of continuously declining revenue from voice services.
“Global Mobile TV Forecast to 2010” is an extensive study of the Mobile TV market across the world and provides information on the current and future scenario. The report has taken into account major developed and emerging Mobile TV markets and has studied various Mobile TV revenue models that could play a critical role in the adoption of Mobile TV. It also evaluates the emerging and ongoing trends in the global TV market that help clients to understand the market thoroughly.
The report also provides forecast on 3G subscribers, 3G subscribers in wireless market and mobile TV market by region.
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